Industries that benefit from our Brand Value and Product Protection

Applied Solutions for Specific Industry Needs

Projects we have implemented allowed a diverse clientele to benefit from quick integration into their existing landscape. Beyond this, the solutions allow for a quick adaptation to changing needs such as easy upscale into further geographic regions, expansion to more products, to more user groups as well as continuously strengthen the protection. Thus sustainable boost of the brand value is achieved.

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Pharma

Supply chain security threats are a greater risk to healthcare products than to almost any other industry. We take this responsibility seriously and provide high levels of security to protect consumers from unsafe copies with our brand value and product protection solutions. We also help manufacturers to distinguish their products from cheap imitations and guarantee safe revenues.

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Automotive

Automotive Counterfeited spare parts are not only bad for manufacturers, they’re a real danger to the motorists that buy them. With our brand value and product protection solutions we provide simple yet highly efficient security features to protect both revenues and lives. Our solutions can’t be forged and can be easily integrated into the production process of manufacturers. More coming soon

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Med-Tech

Med-Tech operates in both high-income and low-income countries, offering disposable products as well as top-line systems and aids implanted over a long period of time. Such an area of tension requires flexible, open and adaptable solutions for the specific application, which, with different technologies and combinations of these, enable an effective, convergent system to protect against counterfeits.

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Luxury and Fashion

The same core competencies in imaging technology used in our full range of brand value and product protection solutions enable us to provide unique applications in the luxury sector. These solutions typically have a particularly high level of protection based on structure inherent features and often have the ability to track the history of the object over time.

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Food and Beverage

Food and beverage are under threat more and more by counterfeited products containing unhealthy or dangerous ingredients. Consumers want transparency and safety when they buy products to protect their health or even lives. We provide brand value and product protection solutions that help to reduce your risk exposure to liabilities and give your consumers more safety when they buy your products.

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Electronics

Electronics Critically important systems, including health, military and aerospace systems, are at risk from counterfeit and illegally recycled components. This poses major risks to human health and safety. Our brand value and product protections solutions support our clients in their fight to counter this activity by tracking, authenticating and monitoring components through all segments of the supply chain and logistics. More coming soon

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FMCG

FMCG Mass market consumer goods have long been a target for counterfeiting, diversion and theft. We help Fast Moving Consumer Goods companies to fight back with creative security solutions for brand value and product protection, that can be integrated both in products and along the supply chain. Click here

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Packaging

When direct protection is not enough or security marking directly on the product it is not possible, focussing on the packaging and working together with packaging suppliers is important. This helps suppliers to integrate best our multi-level brand value and product protection solutions. Protecting every element of the packaging from production to the consumer allowing you even greater control over the supply chain.

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Start changing the rules

When soon only 10 countries are left which have a BIP larger than the size of the global counterfeit market, driven by organized crime, the time has come to start changing the rules. We refuse to accept the harm caused to brand values, innovators and people and therefore support our clients in their fight against counterfeits.

Our Holistic Solution Approach

Scalable and Easy to Implement

U-NICA Protection Circle^©

The U-NICA Protection Circle^© combines strategy, technology, operation and intelligence in one holistic approach. The result is a sustainable, scalable, lean and easy-to-implement process with systemic learning mechanisms.

Strategy

The strategy defines the overall goal for digital product and brand protection. Its boundaries are defined by region, product segment, time, integration and stakeholders. A sustainable strategy for protection against counterfeiting must be adaptable and plan future measures which are defined by insights gained from the analysis of real-time verification data such as distribution, markets, etc. The strategy also defines the level of protection, when and where protection solutions are introduced, whether and how protection is used for specific segments, which user groups are involved, and how to communicate with users and the market.

Technology

To quickly adapt a strategy for product and brand protection, it is essential to choose the right technology from the scryptoTRACE^® solution suite, based on a modular system with an open arquitecture. When choosing technology elements, the focus is on the level of protection, type of verification users and fast adaptation, to what extend to integrate with the environment of relevant stakeholders, processes and systems.

Operation

Our customers benefit from a lean and easy-to-implement solution with minimal invasive impact on current processes and procedures. The solution can be started small and easily scaled up, adapts fast to new situations and involves stakeholders and the desired user groups. The smooth operation does not require training staff for specific tasks, corporate changes or additional processes. Solutions are designed to be minimal invasive.

Intelligence

Every step has an impact and these dynamics have the potential to teach us a lot. You will gain real time insights through aggregated data derived from verification and authentication processes; through geo-location mapping you can identify counterfeit hotspots, grey market diffusion and leakages during distribution. The valuation of this data will also help decision-making for further product and brand protection measures.

scryptoTRACE^® suite

The scryptoTRACE_®solution suite provides the architecture and the building blocks allowing to think big and start small. It adapts fast to the solution that exactly fits your needs. With its simple integration and easy to change abilities, it protects, enforces and enhances your products and brand value.

Talk to us, we are ready to back your fight

You are turning to us – great. But don’t worry, even though we would love to tell you about us and the comprehensive solutions we offer, we will never flood you with phone calls and emails. Instead, direct interaction with our brand value and product protection solution advisers will help to configure a solution proposal catered to your needs. We would only start further actions if you believe that we could be a good fit for your business – the decision is yours to take.

Let’s discuss

While general answers are fine for orientation and planning, some questions need a more close focus and specific answers. For specific topics, we may provide answers out of specific discussions.