End-to-End brand protection and management solution
scryptoTRACE® suite
scryptoTRACE® is an end-to-end brand protection and management solution that includes a unique smartphone app to verify genuine and fake products, packaging and labels and to interact with the users in the field.
The solution contains a base system platform with several standard software modules. The solution can be tailored to the specific demand of a customer, and modules such as market analytics, serialization, track and trace, print layout management and more can be applied optionally.
Deployment of the app in the field give our customer real-time analytics concerning product verifications, counterfeit and gray market product movement. The app scans for unique hidden product codes invisible to the naked eye and enables immediate verification of products, wherever they may be.
scryptoTRACE® contains a copy detection module - a world novelty - to reliably distinguish between a genuine product and a copy.
Detailed verification data are sent automatically to a central server, so you can also use the data you gather for intelligent real-time insight into global counterfeit activity.
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Discover what scryptoTRACE suite can do for you
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Copy Detection
scryptoTRACE® allows to detect copies instantly – a world first.
Through or smart algorythm and image processing methods we are able to distinguish your genuine products from counterfeits, copies from originals and look alikes.
A strong solution unique to the market.
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Safety Product Code
For industrial solutions we also provide a non-cloneable safety code. Opposite to copy detection, which is using the design of the packaging, the code is added to the package or label.
The non-cloneable safety code integrates QR code and several hidden digital security features in one powerful code. The safety code can be easily verified with our scryptoTRACE® app and used within our scryptoTRACE® suite.
The code is ideally applied where alteration of product design plays a minor role. The safety product code is absolutly reliable, safe and cannot be copied.
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Technical solution
It’s easy to implement scryptoTRACE® to your current systems – the encoding is applied to packaging or branding artwork files at pre-press – supporting all kind of standard printing processes. The system works via proprietary Digital Text encoding markers invisible to the human eye. We then use a hi-tech image analysis algorithm to detect the encoding on the product packaging instantaneously via smartphones. No image transfer to the server is required to conduct a verification.
The verification process is a simple three-step process and takes less than three seconds – all in an offline environment. Data are then transmitted over an encrypted network to the server at the next available connection. Verification can also be tracked and monitored in real-time, offering up-to-the-minute reports of the status of field workers, criminal targets or insight into fraudulent activity. Data can be extracted in CSV format for upload into data analysis programs.
Benefits for brand owners
- Track the movement of authentic and counterfeit goods offline
- Get real-time insight into gray market activity
- Identify problematic suppliers or locations quickly
- Adapt brand protection strategies based on real-time insights
- Accurately deploy investigation field workers to problem areas
- Monitor field workers’ or investigation service providers’ performance
