Taking control of diverted gray market goods

Anti-Diversion

Diversion – also known as the gray market – is the trade of genuine products in markets they’re not intended for.

Why is the gray market becoming such a big problem?

From the consumers’ perspective a label in a foreign language may not mean much – as far as they’re still getting the genuine product. If you’re in business, however, it’s different: your license payments may be compromised, and it could become difficult to track safety certification from country to country.

Find out how we can help

 

 

Our Solution

Gray market transactions can often be fought with a civil action. But first you must know exactly what is happening where. Deploying the right technology to track your products is crucial:

Conventional track and trace solutions go some way towards combating the gray market. Item-level batch codes can be used to monitor the whereabouts of goods at any time. However we also strongly recommend that you go a step further and implement a covert marker or an encrypted digital solution for an added level of security.

Find out more about our approach and solutions for anti-diversion now.

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Suggested products

scryptoTRACE®

Instant brand verification and reporting protection

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spectroTAG®

Invisible taggants and inks for covert brand protection

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