Instant brand verification and reporting

scryptoTRACE®

scryptoTRACE is an end-to-end brand verification and protection solution that includes a unique smartphone verification app, market analytics and print layout management.

Deploy the app in the field to give you real-time analytics concerning counterfeit and gray market product movement. The app scans for unique product markers invisible to the naked eye and enables immediate verification of products, wherever they may be.

Detailed verification data are sent automatically to a central server, so you can also use the data you gather for intelligent real-time insight into global counterfeit activity.

Discover what scryptoTRACE can do for you

The scryptoTRACE
smartphone app

The scryptoTRACE product verification app enables you to empower anyone with a smartphone or tablet to check the authenticity of your products.


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Brand insight

The scryptoTRACE server stores verification results in a central location, enabling you to carry out detailed analysis and evaluation of your brand protection programmes.


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Layout
management

Discover an easy-to-use and highly secure web-based solution for print layout management – create and manage all the print artwork and security codes for your products in one intuitive package.

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Benefits for brand owners

  • Track the movement of authentic and counterfeit goods
  • Get real-time insight into gray market activity
  • Identify problematic suppliers or locations quickly
  • Adapt brand protection strategies based on real-time insights
  • Accurately deploy investigation field workers to problem areas
  • Monitor field workers’ or investigation service providers’ performance

Technical overview

It’s easy to implement scryptoTRACE to your current systems – the encoding is applied to packaging or branding artwork files at pre-press – supporting all kind of standard printing processes. The system works via proprietary Digital Text encoding markers invisible to the human eye. We then use a hi-tech image analysis algorithm to detect the encoding on the product packaging instantaneously via smartphones. No image transfer to the server is required to conduct a verification.

The verification process is a simple three-step process and takes less than three seconds – all in an offline environment. Data are then transmitted over an encrypted network to the server at the next available connection. Verification can also be tracked and monitored in real-time, offering up-to-the-minute reports of the status of field workers, criminal targets or insight into fraudulent activity. Data can be extracted in CSV format for upload into data analysis programs.