U-NICA implements scryptoTRACE industry solution in South East Asia


The Swiss brand protection provider U-NICA, after its successful implementation of scryptoTRACE® security solutions for well-known brands, has now established a brand protection solution for the entire Healthcare industry of a large South East Asian country. After thorough field testing by several participating companies during a soft-launch in April 2017, the ramp-up to potentially one thousand companies using scryptoTRACE® suite in the coming years, began in September 2017. The consumer centric solution is a joint initiative with a local service partner and provides a "non-cloneable security certificate" containing several hidden security elements printed on packages and labels to be used by the entire industry.

U-NICA's scryptoTRACE® suite ensures comprehensive global anti-counterfeit protection for branded products. Hidden digital security features are introduced into packaging and labels, and are detected simply and inexpensively - with an App – anywhere, anytime. "Brands can enable any smartphone or tablet user to verify the authenticity of a product - even if the device happens to be offline", explains Steven Roelandts, Sales Director APAC of the U-NICA Group.

Company inspectors, employees, customs authorities and consumers collect data, allowing manufacturers to identify counterfeits and parallel imports. Important information about the product, such as use, date, time, location and user are gathered for market analysis. With automatic synchronization with the scryptoTRACE® server, companies can analyze their supply chain and the effectiveness of their brand protection measures accurately and optimize these precisely.

In this new solution, each member company joins the "co-shared industry platform" at a very reasonable cost and automatically get its individual product security certificates for printing on packages and labels. The powerful server platform, the consumer App and the automatic generation of the non-cloneable security certificate is provided by U-NICA, whereas the support is managed by the local partner.

U-NICA Group is a Swiss company headquartered in Malans, Switzerland. The company’'s aim is to protect and enhance brand value through easy-to-use brand protection solutions. The modular and scalable software solution scryptoTRACE suite allows customers to authenticate, verify and identify their products with mobile applications anywhere and anytime throughout the supply and distribution chain up to point of sale. By combining digital technologies with patented overt and covert physical security features, U-NICA offers the best of brand protection and customer engagement in one complete solution.

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