In much of our content, such as our company brochures, product descriptions and LinkedIn posts, we mention the term “computer vision”. Up until now however, we have never taken the opportunity to actually explain what computer vision refers to, and how it can be utilized for anti-counterfeit purposes.
Computer vision explained
Computer vision is an AI-based technology that allows computers to interpret and gain high-level understanding from visual data, such as digital images and videos. This technology has experienced exponential growth in recent years, and can even be used in a variety of ways to help brands authenticate their products and protect against counterfeiting.
How Computer Vision Helps Prevent Counterfeiting
One way that computer vision can be used to help prevent counterfeiting is by using it to automatically detect counterfeit products. For example, a brand can use computer vision to scan and analyze digital product images. These analyses can help determine if products are genuine or fake, and prevent counterfeits from entering the supply chain or being sold to consumers.
Another way that computer vision can be used to help prevent counterfeiting is by using it to automatically verify the authenticity of a product. For example, a brand can use computer vision to scan and analyze product security features to verify a product’s authenticity. This provides brands with an easy and convenient method to protect their products against counterfeiting.
Finally, computer vision can be used to help prevent counterfeiting by using it to track and trace products along the entire supply chain. Computer vision can be used to scan and analyze product labels and packaging, making it possible to create a digital record of a product's supply chain movement. This can help identify any potential counterfeiting measures, and prevent counterfeit products from entering the market.
Conclusion
Computer vision is a powerful technology that can be utilized to help prevent counterfeiting, and protect brands against the catastrophic consequences that counterfeit products have on their business. By using computer vision to detect, authenticate, and track products, it is possible to create an effective system to both prevent counterfeits, and ensure consumer safety.
Solutions
Brands that want to thoroughly protect their products from being counterfeited and secure their reputation and consumer safety should contact U-NICA today. U-NICA provides scalable product protection solutions that can be implemented with the use of a smartphone. Don’t risk your brand’s reputation and lose valuable customers and millions of dollars to counterfeiters. Speak with one of U-NICA’s experts about how to implement a holistic brand protection strategy tailored to the needs of your business.
