About us

With the increasing popularity of corporate digitalization, interest in our digital brand value and product protection solution grew. Due to the growing demands in this area, increased consolidation was necessary. This further development was rewarded with the CeBIT 2017 award for the best solution in the category "Business Intelligence." A re-consolidation was carried out in 2017, channeling the company towards the Digital Brand Value and Product Protection Solution Suite and the maintenance of the existing business with Security Paints, Beats, and intraGRAM^®. 

Our ambition to develop and strengthen an efficient, affordable, minimally invasive, and easy-to-use brand protection, product security, and authentication solutions needed additional support, a more prosperous environment. This was achieved by relocating our headquarters to Landquart. This was intended to not just be a re-location or a mere evolutionary step, but a disruptive impact on the company’s culture in a constructive and fruitful way. Here we can focus on our successful core brand protection solutions, our scryptoTRACE^® suite and plastoTRACE^® suite, while remaining a lean and highly networked organization. In addition, this concentration allows us to communicate more effectively, efficiently, spontaneously, and easily across all our domains and units as well as with our partners and customers.

In 2021, we launched our cutting-edge Digital Security Label™, which will enable companies to protect their brand without having to modify the product as it is an adhesive label that can be applied to any type of packaging and can be tailor-made to fit any shape or form. DSL contains a plethora of security features, some of which are visible, such as guilloches and a hologram stripe. Others are embedded into a QR-code, an image, a logo, or the pay-off. Once customers have downloaded our intuitive app, they can check the authenticity of the products they have received. There is no longer a need for special equipment, such as RFID readers, microscopes, or UV lamps to verify if a product is genuine.

And there is another product that has entered the brand protection arena. It is a microstructure recognition technology, which we proudly call surTRACE®. Most of the raw materials or processed materials contain microstructures of a random nature on the surface, which are of natural origin or created by machine tooling. By recording these features, our surTRACE® technology will allow our customers to verify that a product was made in the factory of the correct manufacturer and where the material originally came from.

Both of these amazing new tools in the fight against counterfeiters are also part of the most comprehensive anti-counterfeiting and brand value platform, our scryptoTRACE^® suite.

In 2022, we at U-NICA, underwent a strategic transformation, focusing solely on digital anti-counterfeit solutions. With a sharpened emphasis on computer vision technology, we fortified our anti-counterfeit capabilities, partnering with top-tier institutes. These collaborations enabled us to enhance our solutions, creating a cutting-edge approach in the fight against counterfeiting.

 

Recognizing the evolving regulatory landscape in the EU, we began adapting our products to serve as secured gateways into the digital realm, adhering to the upcoming EU Digital Product Passport. Simultaneously, we intensified our focus on smartphone-based authentication for our inspector solutions and consumer engagement solutions. This innovative approach not only bolstered our security offerings but also enhanced user engagement, marking 2022 as a year of significant growth and innovation for U-NICA.