How we started
"The beginning is the most important part of the work” -Plato
Where our extensive knowledge comes from
"To acquire knowledge, one must study; but to acquire wisdom, one must observe." -Marilyn Vos Savant
Expand and grow
"Growth is never by mere chance; it is the result of forces working together." -James Cash Penney
Holistic approach and shift in focus
"If I have a thousand ideas and only one turns out to be good, I am satisfied.” -Alfred Nobel
With the increasing popularity of corporate digitalization, interest in our digital brand value and product protection solution grew. Due to the growing demands in this area, increased consolidation was necessary. This further development was rewarded with the CeBIT 2017 award for the best solution in the category "Business Intelligence." A re-consolidation was carried out in 2017, channeling the company towards the Digital Brand Value and Product Protection Solution Suite and the maintenance of the existing business with Security Paints, Beats, and intraGRAM®.
Our ambition to develop and strengthen an efficient, affordable, minimally invasive, and easy-to-use brand protection, product security, and authentication solutions needed additional support, a more prosperous environment. This was achieved by relocating our headquarters to Landquart. This was intended to not just be a re-location or a mere evolutionary step, but a disruptive impact on the company’s culture in a constructive and fruitful way. Here we can focus on our successful core brand protection solutions, our scryptoTRACE® suite and plastoTRACE® suite, while remaining a lean and highly networked organization. In addition, this concentration allows us to communicate more effectively, efficiently, spontaneously, and easily across all our domains and units as well as with our partners and customers.
The stage is set
“I only hope that we remind of one thing — that it just started with a vision.” -Alfred Rutz
In 2021, we launched our cutting-edge Digital Security Label™, which will enable companies to protect their brand without having to modify the product as it is an adhesive label that can be applied to any type of packaging and can be tailor-made to fit any shape or form. DSL contains a plethora of security features, some of which are visible, such as guilloches and a hologram stripe. Others are embedded into a QR-code, an image, a logo, or the pay-off. Once customers have downloaded our intuitive app, they can check the authenticity of the products they have received. There is no longer a need for special equipment, such as RFID readers, microscopes, or UV lamps to verify if a product is genuine.
Both of these amazing new tools in the fight against counterfeiters are also part of the most comprehensive anti-counterfeiting and brand value platform, our scryptoTRACE® suite.
Embracing Digital Transformation
“The biggest part of our digital transformation is changing the way we think.” -Simeon Preston