About us

Counterfeiting is organized crime that we refuse to tolerate. We therefore help our clients fight against it in order to protect brand values and maintain and strengthen trust in their brands and products.

Our Way

From exclusive banknote security to the easy-to-use digital solution for protecting genuine products against counterfeiting, anti-counterfeit solutions are created for product authentication and brand value protection.

2004

How we started

"The beginning is the most important part of the work” -Plato

Firmensatz

Thanks to our familiarity and special knowledge of high-security documents, especially banknotes and passports, as well as the extent of the counterfeiting crime worldwide, our company founders concluded that advanced and effective technologies from the high-security segment could also contribute to the protection of branded products against counterfeiting activities.
 
These considerations prompted Alfred Rutz to found the company U-NICA AG in Vaduz, Liechtenstein. The goal was to establish product protection features at the highest technical level.

2005

Where our extensive knowledge comes from

"To acquire knowledge, one must study; but to acquire wisdom, one must observe." -Marilyn Vos Savant

From 2005 to 2009, the first step involved market screening and analysis of more than 80 innovative technologies, valued for their brand value and product protection potential. Depending on their suitability and situation, a selection of unique technologies, patents, and knowledge were collected and transferred to the application development.
 
In addition, the company structure was adapted and the research and development were bundled into three technology clusters called PHYSICAL, LASER, and DIGITAL. The operating units were located in Geneva (Switzerland), Hamburg-Harburg (Germany), and Leuna (Germany), while an additional operating unit and the headquarters were based in Malans (Switzerland, Grisons).

2010

Expand and grow

"Growth is never by mere chance; it is the result of forces working together." -James Cash Penney

The industrialization of innovative key technologies in projects, together with leading companies and key customers, were successfully implemented due to the increased development and attainment of market maturity. Joint developments with leading companies in specific security segments from the laser, physical, and digital clusters have led to successful projects, such as in the government security sector, security documents, and injection-molded high-quality plastics.
 
Among the first projects, those aimed at digital product protection developed with vehemence and very soon reached the industrialization phase. A sales partner network and U-NICA's own sales team have been set up for the worldwide distribution of this technology portfolio. Fast forward to today, U-NICA now has sales representatives in the United States (U-NICA Americas Inc.) and Asia (U-NICA Singapore Pte Ltd) as well as partners around the world.

2015

Holistic approach and shift in focus

"If I have a thousand ideas and only one turns out to be good, I am satisfied.” -Alfred Nobel

With the increasing popularity of corporate digitalization, interest in our digital brand value and product protection solution grew. Due to the growing demands in this area, increased consolidation was necessary. This further development was rewarded with the CeBIT 2017 award for the best solution in the category "Business Intelligence." A re-consolidation was carried out in 2017, channeling the company towards the Digital Brand Value and Product Protection Solution Suite and the maintenance of the existing business with Security Paints, Beats, and intraGRAM®. 

Our ambition to develop and strengthen an efficient, affordable, minimally invasive, and easy-to-use brand protection, product security, and authentication solutions needed additional support, a more prosperous environment. This was achieved by relocating our headquarters to Landquart. This was intended to not just be a re-location or a mere evolutionary step, but a disruptive impact on the company’s culture in a constructive and fruitful way. Here we can focus on our successful core brand protection solutions, our scryptoTRACE® suite and plastoTRACE® suite, while remaining a lean and highly networked organization. In addition, this concentration allows us to communicate more effectively, efficiently, spontaneously, and easily across all our domains and units as well as with our partners and customers.

2021

The stage is set

“I only hope that we remind of one thing — that it just started with a vision.” -Alfred Rutz

Header DSL

In 2021, we launched our cutting-edge Digital Security Label™, which will enable companies to protect their brand without having to modify the product as it is an adhesive label that can be applied to any type of packaging and can be tailor-made to fit any shape or form. DSL contains a plethora of security features, some of which are visible, such as guilloches and a hologram stripe. Others are embedded into a QR-code, an image, a logo, or the pay-off. Once customers have downloaded our intuitive app, they can check the authenticity of the products they have received. There is no longer a need for special equipment, such as RFID readers, microscopes, or UV lamps to verify if a product is genuine.

surTRACE image

And there is another product that has entered the brand protection arena. It is a microstructure recognition technology, which we proudly call surTRACE®. Most of the raw materials or processed materials contain microstructures of a random nature on the surface, which are of natural origin or created by machine tooling. By recording these features, our surTRACE® technology will allow our customers to verify that a product was made in the factory of the correct manufacturer and where the material originally came from.

Both of these amazing new tools in the fight against counterfeiters are also part of the most comprehensive anti-counterfeiting and brand value platform, our scryptoTRACE® suite.

Careers - We are hiring!

Following you will find our current vacancies and jobs
OUR  CURRENT VACANCIES AND JOBS

Your Contacts

Highly talented researchers, engineers, software developers, project managers and others who are fully committed, ambitious, passionate and focused are your lion-hearted ally in the fight against counterfeiting.

Alexander Rueegg
Chief Executive Officer
Men Ruffner
Chief Financial Officer
Thomas Himmelrich
Head of Marketing
Serge Heughebaert
Head of Business Development
Markus Rohner
Head of Project Management
Digital security
Tobias Maechler
Head of Project Management
Physical security
Daniela Harr
Head of Customer Service
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Mission

Mission

The U-NICA team has one sole purpose, which is to fully maximize our support to you in your fight against counterfeits and any fraudulent activities in order to protect your brand value. We therefore actively shape the future of brand protection by actively researching and developing new technologies. We also take the lead in adopting new solutions early that address specific needs and inspire our clients. We relentlessly pursue perfection to drive the design of the solution suite, to maintain brand and product protection in the long term, to provide intelligence for targeted and effective combat measures, and to be open to other technologies and systems. 

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Vision

Vision

Achieving a strong anti-counterfeiting effect at a global scale requires a collective effort from all affected companies. To achieve this, an open solution suite is required that allows each company to implement its brand and product protection strategy while still contributing to collective anti-counterfeiting efforts. This is our motivation, to create a solution suite that, thanks to its openness and integration capabilities, enables the assimilation of third-party marking and recognition technologies and can be integrated with all types of related applications. In this way, data is consolidated from any source, and targeted and effective measures can be planned both within the organization and, if agreed, beyond the organization, on the basis of a consolidated source of information. On the basis of such data, future global measures can be planned that achieve a high level of effectiveness and efficiency.

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Manifesto

Manifesto

It is our task to research technologies, methods and processes, to provide open solutions that allow all those affected to act as allies against a common enemy. Soon, fewer than ten countries will have greater GDP than the global counterfeiting market. Brand and product protection based on a single security feature, as well as individual, isolated measures, have little noticeable effect on the counterfeiting market. We believe that the protection of individual brands is important, but that only a collective effort can ultimately prevail against the global counterfeiting market driven by organized crime.

Partnerships

In our mission to shape the future of brand protection, we proactively research and develop new technologies and applications. We also take the lead in new procedures and technologies to continuously prepare solutions to an ever changing industry.

Our relentless pursuit to perfection enables us to provide practical and sustainable solutions targeted to effectively combat product counterfeiting. Thus we provide continuous services to those changes the customers may face.

Our Offices

Americas

U-NICA Americas Inc
48 Wall Street, 11th Floor
New York City, NY 10005
United States of America

Phone:  +1 917 522 0336
info@u-nica.com

Europe / Middle East & Africa

U-NICA Solutions AG
Bahnhofstrasse 37
CH-7302 Landquart
Switzerland

Phone:  +41 41 919 9900
info@u-nica.com

Asia

U-NICA Singapore Pte Ltd
128 Tanjong Pagar Road
088535 Singapore
Singapore

Phone:  +65 3138 4114
info@u-nica.com

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The first step to fight back - talk to us!

You are turning to us - great. But don’t worry, even though if we’d love to tell you about us and our comprehensive solutions in Product and Brand Value Protection, we will never flood you with phone calls and emails. Instead, we invite you to talk to our Product and Brand Value Protection Business Development about your situation, challenges and goals. We only start further procedures beyond this if you believe that we could be a good fit for you – the decision is always yours to take.

CONTACT US