Luxury

If one thinks of brand products in association with luxury, key words such as Swiss watches, designer clothing and the names of elegant writing instruments come up. Anyone who shops on the Internet, during a stroll through Shanghai, or at the beaches of various tourist traps should actually be forewarned. The luxury offered on these shelves will reveal itself as junk. 

If companies with illustrious names such as Christian Dior, Guerlain, Kenzo and Givenchy seem to be mounting a successful defense – as happened during a trial in Paris against eBay in the summer of 2008 - it may be appropriate to speak of a selective victory against the crime of counterfeiting.

It is significantly easier if the proofs of authenticity can be clearly recognized and if the distribution routes is better protected. The technical and organizational means for this are available. But of course this only partly helps against the propensity to shop by the “willing victims” who like to adorn themselves with imitated trinkets. Yet it would greatly aid the trust of the serious customers in the brand product and the national economy.

For the successfull control of the grey market imports and distribution channels, U-NICA offers first class track & trace solutions to brand owners and their manufacturing partners.